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Showing posts with the label customer centricity

The Bliss Of Cooking

Why I Cook - And You Should Too The difference between cooking and cooking is best demonstrated by an analogy. My wife does not like to cook. She just doesn't enjoy the activity, hence the only reason for her to prepare food is in order to serve a biological need. To her great credit, most of the time it is not her own hunger that makes her prepare food - we have two kids and two cats therefore the majority of our family are non-autotrophic. I enjoy cooking as a form of relaxation, sometimes even as a form of meditation. But don't get a false impression: in terms of purpose I totally share my wife's purpose to cook for the effect. I just happen to enjoy the activity, hence the reason I prepare food does not serve the sole purpose of getting anyone fed. The second reason is for my own well being - for me cooking is a type of lone time. Therefore in 9 out of 10 times I don my noise cancelling headphones, turn on some awesome music thereby shutting out the world when I cook. I...