Be Brief, Be Bold and Make a Difference In a professional context effective communication is all about the impact you make on people. I see a lot of emails, presentations, workshop preps and other attempts to convey information which all often lack the one and only essential ingredient to make an impact: a clearly stated key message. In this post you will find a comprehensive and basic methodology to create business presentations with impact. Even though I sometimes create my own presentations and papers the largest part of my work is not tangible. That is because in order to create a great presentation the actual craft of creating slides is the smallest -and easiest- part of the work. 90% is deep analysis and thinking. Most of the time I receive positive feedback for my presentations the compliments are focused around the esthetics and the design of slides or about the look and feel that attracts people's attention. Though I welcome these compliments I often contemplate whether p...